Add Drama to your Makeup this Purim and WIN a makeover and $75 in free makeup!!

Purim is almost upon us and while some women out there are daring enough to jump on the costume bandwagon, most of us hover somewhere in the background of all the Purim drama. We are the behind the scenes costume designers, purchasers, makeup artists and food service people. I say, why not make a subtle change and try a fashion or make-up look that you’re (secretly) dying to try but wouldn’t normally wear.

We approached our expert make-up artist, Meira Joselet to join us and share her how-to in creating the dramatic smoky eye which is one of THE  most popular looks in makeup today. Matched with a soft, natural lip, the smoky eye is a stunning look for an elegant evening out. Make it even more dramatic with a pop of interesting color and dare to wear it this Purim!

A few of us got together recently on a chilly Sunday morning for a makeover and photo shoot (we even tried to create a how to video but the poor lighting gave me a bad case of over exposed sunspots and dark bags under my eyes…so we nixed that!)  We were all a little nervous but in the end we had a lot of fun and the results were fabulous.





Want to achieve this look? In Meira’s own words here’s how:

“First start off with a clean face. You dont want to do your face first since you will probably be using dark eyeshadow and you will end up getting fallout all over your face.

I always start with the Laura Mercier primer all over the lid. Next I take a light shimmery color like Fizz from Smashbox. I use a flat eyeshadow brush and place the shadow all over the lid. Then take a deep purple like Nars Daphne . Take your crease brush, I like the Trish Mcevoy one because it does the work for you. Take the purple shadow and start at the outer corner right below the crease. Then make windshield wiper motions  back and forth not past the middle of your eye. Now to get the real smokey effect, take a real dark color, I like to use Nars Night bBreed, it’s a gorgeous black with a touch of silver. Take the same crease brush, and dip it in the black and make a v-shape at the outer corner of the eye blending it back and forth.

Dab  the Fizz color, or any light shimmer underneath the brow bone.

To really make this pop, take a gel liner in black and draw a thin line right on top of your lash line. I like to use the Smashbox eyeliner brush. Its angled shape really gives you a precise line.

To line the bottom line take a black eyeliner and line the waterline.  You can then go over it with the purple color.

Dab a light shimmer in the inner most part of the eye, add a couple of layers of mascara, my favorite is the Trish one. And viola , you’ve got yourself a hot smokey eye…

P.S. don’t forget to pair this look with a nude lipstick, anything too bright will end up making you look like a clown… Unless that’s the look you want, being that it’s Purim.!!”

All the products mentioned above are available for sale at Meira’s fully stocked boutique. Meira can be reached at (267)760-6901.

Enter to win a FREE MAKEOVER and $75 in FREE makeup from Meira Joselet Makeup. Here’s how:

Like Meira Joselet MakeupKosherstreet AND Fashion-isha on facebook (click on links to do so) and comment on this post or on one of our walls that you did. Winner will be picked when Kosherstreet hits 300 likes and Fashion-isha hits 200 likes so get your friends to enter this contest by emailing this link to all your friends or posting this link on your facebook wall.

Have a Happy Purim!!

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About the Author

For the last 10 years Sharon has been hard at work and deeply entrenched in the fashion and design industry. A devoted mother of 5, Sharon has worked as a designer and artist, doing everything from corporate & charity event planning, home interior design décor & consulting, to ultimately creating her much talked about frum- fashion design clothing label, purple by Sharon . Sharon has taken her passion for all things fashion to the internet and can be seen at http://www.fashion-isha.com/ and is the contributing fashion guru for www.kosherstreet.com Ask Sharon -ask.fashionisha@gmail.com

Comments (6)

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  1. Caryn says:

    Meira is an awesome make-up artist! Love all her do’s and don’ts of make-up :)

  2. esther says:

    i have seen a few people meira has done – great job

  3. Elana says:

    Sharon, as if you werent beautiful before, you now look even better.

  4. Yael says:

    Wonderful effect I’ve always wanted to pull of, but was never sure how to do it. Thanks for sharing these valuable tips! Hopefully, I’ll win some makeup, but if not, that’s OK too :) I ‘liked’ you all (and already like Fashionisha – thanks Sharon for sharing it with us!)

  5. Stephanie says:


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